That's A Maximum...6️⃣
E-Cell IIT BHU's Weekly Newsletter!
The last normal week we ever had was eons ago. As omicron started to look less dangerous, Neo-Cov has already started ringing bells 🔔🔔. But one can only hope for the best.
Nothing’s ever a guarantee except the fact that this is going to be a fun read. So without further ado let’s dive in…
“Creator-Preneurs”, a new entry in Indian Market
In every Entrepreneurial journey, creativity plays a key role and in every creation we need the skills of marketing, monetizing, managing, etc which makes them Entrepreneurs too.
HYPD entered the stadium giving birth to a new breed called “Creator-Preneurs”.
HYPD allows influencers and creators to make their own multi-brand store on the platform.🏢
The $800 Mn investment in VC and market value of $100 Bn last year was enough to lure.🤤
Founded in 2020 by Ashwarya Garg and Akshay Bhatnagar, HYPD was created with the intention of helping content creators make a sustainable source of income. It allows them to create their own multi-brand store on the platform.
Recently HYPD raised $1.5 Mn in seed funding from Better Capital, Sauce VC, and others. This also marked the investment from famous influencers such as Bhuvan Bam, Tanmay Bhat, Ranveer Allahbadia, and Dhvani Bhanushali as angel investors along with CXOs of unicorn companies.
“Every entrepreneur wants to be a creator, and every creator wants to be an entrepreneur”
- Aswarya Garg
Well...the name sounds interesting right 🤔? Let's break it down then!
The term - "elevator pitch" originates from a person🤵 trying to quickly pitch his idea to a superior in the time span of an elevator ride.
An elevator pitch is a short and to-the-point description of an idea or a product. It answers the very fundamental questions like what problem does the product solves and how does it solve.
The pitch is usually delivered in simple language without mentioning the technicalities or any other thing that may disrupt the listener's focus. A well-crafted elevator pitch leaves your listeners wanting to know more about your product in a detailed manner. 😉
“One of the only ways to get out of a tight box is to invent your way out.”
-Jeff Bezos, CEO of Amazon
Hooked: How to Build Habit-Forming Products
Ever wondered 🤔what makes certain products "stickier" than others? What compels us to check our phones📱up to 80 times a day? Or automatically go to Google🔍 when we have a question (rather than any other search engine)?
One of the best-selling books "Hooked: How to Build Habit-Forming Products," is a fascinating read that will give you insight into the intersection between technology, business, and psychology.
According to Nir Eyal, author of the book, all of the most addictive products use what he calls the Hook Model to
associate users' emotions to a product.🤗
prompting them to return to it time after time.📱
without having to resort to expensive advertising. 💹
In this book, Nir Eyal explains how you can use the 4-step Hook Model to shape customer behavior and habits.
If you regularly use social media (and you probably do😉), you should read Hooked. It will help you understand your online habits and it may also inspire you to become more mindful of how you use specific apps throughout your day.
Let’s give it a read📖!! (Hooked)
Here we go again🔍…
We're here with another word search. So, let's find some more new entrepreneurial terms.
Snapdeal Failure Story
Snapdeal, founded by Kunal Bahl and Rohit Bansal, is an online shopping marketplace as we all know. But, do you know how Snapdeal failed to keep up its position despite once being India’s top online marketplace?
This video reveals the journey of Snapdeal (an E-commerce giant), its business model, factors leading to its downfall, and present-day strategies adopted by the company to overcome the losses. And some of the E-commerce strategies are also explained here.
That’s all for this week.
We will be back 🔙 again next week with exciting stories and more fun!