High Five... 5️⃣
E-Cell IIT BHU's Weekly Newsletter!
🙏Namastey🙏 Junta !!
The first few weeks of 2022 have been colorful on startup street, to say the least. Some things were said, some forgotten and some not. But as usual, a lot of capital was deployed!
As we gear up to celebrate the 73rd Republic Day, we are back with all the startup stories and fun🎈 you were craving for!
Microsoft firms its grasp in the evolving gaming industry!
With the compounding rise of the “Mobile Gaming” sector expected to reach a market size of $116.4 billion by 2024, growing at a CAGR of 11.2%, the year 2022 started with the acquisition of Zynga- the famed maker of FarmVille worth $12.7 billion by Take-Two Interactive.🎮
The next day Microsoft went on to acquire gaming giant Activision Blizzard (ATVI), for a whopping $68.7 billion… all in cash!💵
This makes the deal, the BIGGEST ever acquisition held in the tech industry ever!💰
Activision Blizzard is the name behind the blockbuster games such as Call of Duty World of Warcraft, Candy Crush, Diablo, and Overwatch.
How does Microsoft make use of this acquisition? Let’s get a deeper insight:
Realization of the true potential of content and how to turn its Game Pass subscription service dominance into the “Netflix of gaming”.🕹
Growing its “cloud-game” business will help Microsoft diversify further into consumer-facing businesses.☁️
The acquisition asserted Microsoft’s way of positioning its booming gaming business as the on-ramp to the metaverse race.🥽
“The acquisition not only helps Microsoft gain on rival Sony in the battle for gamers’ attention but also stay ahead of newer competitors like Amazon and Google”
NOGOZO, IIT-BHU based startup made its way to Sharks!!
Founded by Yugal Agarwal (CIV’23), NOGOZO is an e-commerce platform that allows users to buy, rent, and sell new as well as used -academic and non-academic books with a focus on smooth and hyper-fast delivery process.
They made an attempt to pitch to the Sharks of “Shark Tank India” and even qualified for two further rounds to get the opportunity for in-person pitching round! Let’s hear it out from Yugal himself about his experience:
“Coding is for the kids”…no literally.
YourStory feature: LINK
Coding is slowly becoming a must-have skill in this digital era.
In fact, the National Education Policy 2020 further boosted the introduction of coding among kids amidst COVID-19 led lockdowns.
However, one of the primary problems these kids faced was the availability of technology.
As a solution to such problems, CuriousJr, a mobile-based coding platform, was launched by IIT BHU graduates Amit Shekhar (CIV’14), Janishar Ali, and Mridul Ranjan in September 2020.
The founders believe that learning concepts in one’s mother tongue are always more efficient, so the platform plans to offer courses in vernacular languages.
“We realised that 88% of the 270 million children in K-12 in India do not have access to a PC/laptop. That’s why we focused on building India’s first mobile-based code learning platform for K-12 in vernacular languages.”
-Mridul Ranjan Sahu
Furthermore, considering the target users to be school-going kids, the founders have tried to gamify the platform where one can learn, practice, build and publish on the app itself, thereby getting a complete learning experience.
With over 500,000 downloads, the platform caters to 165,000 students learning monthly on the app, who have created over 300,000 apps on the CuriousJr App Store so far!
Creativity, here we come!🤗
How do you keep coming up with fun, creative, inspiring movies for children for 30 years? Ever thought about that?🤔
Creativity, Inc. outlines the business decisions made by Pixar and Disney to achieve world domination within the creative industry.
It is a manual for anyone who strives for originality and an “all-access trip” into the nerve center of Pixar Animation — into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made.
“If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.” - Ed Catmull
This book provides guidance on the creative management techniques adopted by Ed Catmull and Pixar to help elevate his team to the top.
Go have a read! PDF
“Failure is an option here. If things are not failing, you are not innovating enough."
-Elon Musk, Founder and CEO of Tesla Inc. and SpaceX
Adventures of a boAt…
As we all know, today boAt is India’s No.1 Earwear Audio brand.
Mr. Aman Gupta, a renowned entrepreneur and the Co-Founder as well as the CMO of boAt shares his journey of success in this video. After completing his CA at a very young age, he started working in his respective field and tried a couple of businesses as well. But, how did he come up with a project named boAt that took his spirits high?
Josh Talks proudly presents his story, a story of passion, hustle, hard work, willpower, and Josh. So, let’s have a look !!
Too Long Didn’t Watch(TLDW):
Reasons behind their success
Consumer-first approach and improvisations
Portrayal as a lifestyle brand
Continuously expanding catalog
Here we go again!!😉
Let's crack this crossword puzzle and learn some new entrepreneurial terms…
And that’s a wrap for this week 🔚. We hope you’ve been liking the content we put through!
Our pledge is to keep you informed.
“Milte hai agle ravivaar, Stay E-tuned!”